VRX Studios launched a campaign called "Always Fresh" that shows dates on all hotel photos, virtual tours and interactive maps. This is the first time that consumers can see when these images were certified by the hotels.
Each image will be stamped with a “freshness date” indicating when the image was certified as being accurate and up-to-date. "Always Fresh” will eliminate the uncertainty that consumers can experience sometimes when booking accommodations online.
The main objective is to ensure that consumers can rely on the images of hotels they see online. That way, travellers are making more informed purchasing decisions and therefore you have a way to manage your clientele's expectations because "they already saw what they will be getting". I think that for hotels it is a great way to showcase your product. I believe it really shows how serious and trustful a hotel can be. The images as well as virtual tours does a great job capturing viewers attention.
1 comment:
Looking for your perspective or opinion.
Liz
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