I have chosen the article "a butler in every room" by Katie Benner from hotelmarketing.com.

I believe people's set of mind have changed tremendously regarding the hotel industry and the services they should provide. They do not want anymore just a beautiful room and a concierge in the lobby.

They basically want a concierge, butler for themselves.
So they want personalized service.
They want to be treated almost like they were VIP's .
They want that special treatment.
I think that guests are willing to pay for a lifestyle anyway.

I am confident that this a good concept and is important to the hotel business because guests will always be looking for that special care and attention, and knowing that the staff will anticipate your needs no matter what.

Link: http://www.hotelmarketing.com/index.php/content/article/060630_crm_a_butler_in_every_room/