Westin, MSN Offer “5-Minute Vacations”

This article talks about the program called Westin Sights & Sounds that was created by MSN.

I believe this has a very good impact for Westin because consumers who visit MSN's network will see those ads and will take a look at them.
"The idea is to provide an experience that consumers will link to the brand" says Sue Brush, svp-Westin Hotels. As she is saying in the article, maybe people will remember the ads and say "next time I travel, I'll consider Westin".

Westin is trying to convey a feeling rather than talk about rooms and rates, I think that this is a good path to go with. Personnally, when I clicked on the link to get to Westin Sights & Sounds, I found it different, peaceful (white tea, westin's signature scent), interesting, and I got a sense of travel (images, local music, maps, online tours, stores locator...)

Now, let's see if the online "campaign" will help Westin Hotels to get higher online bookings because as Cameron Death is saying in the article : "Consumers stick around six to eight minutes, which makes those consumers 95% more likely to purchase such services".

I'm curious to know...